China Market Entry

A technology company looking to enter China and exploit first-mover advantage, required a deep study and long-term outlook of the market to assess whether to change business model. The solution involved a 7-year projection of assets under management in the market based on changing market regulations and growth trends. The outcome was a shift to a platform licensing model.

Enterprise Reporting

A company with 8 country finance departments was looking to improve management information flow, reduce costs and cut the time taken for the month end close. A change in ERP system was decided and this was implemented hand-in-glove with an overhaul of all finance processes. The outcome was the removal of 3 mainframe machines, rented at US$1m per annum, and the automation of the month end, leading to a reduction in headcount from 143 to 97 despite an increase to 10 country finance teams.


A media company facing significant seasonal fluctuations in revenue needed to align its cost model by shifting the cost of non-core functions from fixed to more variable. This was achieved by identifying offshore partners for digital development, database building, delegate registration and telesales. The outcome was a reduction in costs for these activities between 25% and 50% and a reduced requirement for office space in Hong Kong.

Strategic Advisory

Advised a UK based technology company focussed on the distribution of its interactive content as it deliberated expanding its services into South East Asia. The project included identification and evaluation of potential partners as well as strategic direction.

Board Strategy Workshop

Facilitated a two day workshop for the Board and senior management team of a large pay TV platform that provides services across a divers region.  The key aspect was to deliver consensus amongst the various stakeholders around strategic direction and next steps

China Market Strategy

Developed a coherent and practical growth strategy for a foreign media company in China. The project involved market research and business analysis, growth strategy formulation and evaluation, investment justification and  business case modeling and execution plan.  The resulting  strategy received the full endorsement of the Group CEO and Shareholder

Fund Raise

Based in Hong Kong, Asia’s leading independent business intelligence provider raised significant additional expansion capital from a leading Chinese growth capital private equity firm. Our key tasks included – preparation of marketing materials and the information memorandum; target identification and qualification; deal structuring and negotiations. The valuation agreed represented a significant premium for the existing shareholders.

Research and Marketing

Over a five year period we undertook in-depth annual research for this large, international corporate services client on the factors driving and constraining the off-shore incorporations market with specific reference to China. The product of the research became the centre-piece of this clients annual marketing plan including the provision of client events, webinars and public relations collateral.

Strategic Review, Turnaround and Disposal

This multi-phase, multi-year project was completed for a large multi-national financial technology and data company. It involved a strategic review of the MNC’s Hong Kong subsidiary, development of of turnaround plan and the sale of that business to a competitor in Malaysian. This generated significant once-off value as well as a long term distribution agreement with buyer

Christopher Chu

Christopher arrived in Hong Kong in 2007 after brief stints in Beijing and London. Originally from the United States, Christopher began his career working for the Walt Disney Company’s International Labour Standards Group in Los Angeles. He moved over to the finance industry first as an investment analyst for Hamon Investment Group before becoming a fund manager at Union Bancaire Privée, a Swiss private bank. As a European educated, Asian American, Christopher is a natural communicator, allowing him to translate foreign concepts and ideas into local terminology. This allowed Christopher to transition into financial journalism where he worked for the Motley Fool, and most recently served as Deputy Editor for FinanceAsia.

Christopher holds a Master of Philosophy (MPhil) from Cambridge University. As an undergraduate, he doubled majored in Mathematical Economics and Psychology from Pitzer College in Claremont California.