Stephanie Yang

Stephanie worked for Haymarket Media Group for three years, initially as Client Relations Executive responsible for audience acquisition for conferences and awards across FinanceAsia, CorporateTreasurer and AsianInvestor. After that, she was promoted to be Business Development Manager for CorporateTreasurer, a quota-carrying role, selling to transaction and corporate banking, as well as to fintechs, and asset managers. The role had a special focus on Greater China, and she developed good communication skills and became a conscientious sales professional.

Stephanie is fully motivated to be a partner with clients and to find them solutions that empower their business, achieve their goals and solve their challenges.

She arrived in Hong Kong, to study for her masters at City University of Hong Kong, after graduating from Wuhan University of Science and Technology, and gaining two years’ experience working for an SOE in Wuhan.

Ruby Tan

A vibrant, energetic professional in the business community, Ruby has had diverse experience in various industries including manufacturing, finance and corporate education. In the process, she has developed a wide network of associates and contacts.
Ruby currently assumes a corporate leadership role in a tech-focused Singapore-based firm, where she designs and leads change culture and heads the communications team. An advocate for nurturing and empowering people, Ruby sees herself as a “bridge builder” and actively engages with employees to identify various pain points and works with the management to develop and design suitable frameworks and solutions that help accomplish the organisation’s objectives sustainably.
She is an Economics major from the University of Queensland, Australia, and is an MBA graduate from the Quantic School of Business and Technology.

Contract CFO

4-month contract for a music equipment manufacturing business with factories in Southern China in an operational role leading several teams in the group finance function: consolidation, FP&A and treasury. Special project was to work with logistics management to clear internal audit report points and implement an action plan, thereby preparing the company for a potential stock market listing.

China Market Exit

A non-domiciled business, operating in China via a nominee company desired to exit the arrangement as the business had become toxic. Despite professional advice steering the business towards a voluntary liquidation which would have crystalised significant tax liabilities, a negotiation was conducted with the nominee partners which enabled the company simply walk away without liabilities, costs or professional fees.

China Market Entry

A technology company looking to enter China and exploit first-mover advantage, required a deep study and long-term outlook of the market to assess whether to change business model. The solution involved a 7-year projection of assets under management in the market based on changing market regulations and growth trends. The outcome was a shift to a platform licensing model.

Enterprise Reporting

A company with 8 country finance departments was looking to improve management information flow, reduce costs and cut the time taken for the month end close. A change in ERP system was decided and this was implemented hand-in-glove with an overhaul of all finance processes. The outcome was the removal of 3 mainframe machines, rented at US$1m per annum, and the automation of the month end, leading to a reduction in headcount from 143 to 97 despite an increase to 10 country finance teams.


A media company facing significant seasonal fluctuations in revenue needed to align its cost model by shifting the cost of non-core functions from fixed to more variable. This was achieved by identifying offshore partners for digital development, database building, delegate registration and telesales. The outcome was a reduction in costs for these activities between 25% and 50% and a reduced requirement for office space in Hong Kong.

Strategic Advisory

Advised a UK based technology company focussed on the distribution of its interactive content as it deliberated expanding its services into South East Asia. The project included identification and evaluation of potential partners as well as strategic direction.

Board Strategy Workshop

Facilitated a two day workshop for the Board and senior management team of a large pay TV platform that provides services across a divers region.  The key aspect was to deliver consensus amongst the various stakeholders around strategic direction and next steps

China Market Strategy

Developed a coherent and practical growth strategy for a foreign media company in China. The project involved market research and business analysis, growth strategy formulation and evaluation, investment justification and  business case modeling and execution plan.  The resulting  strategy received the full endorsement of the Group CEO and Shareholder