The pain of forecasting and how to make it easier

It’s a common misconception that, for corporates, forecasting is a relatively straightforward task that is handled by the finance department. As our Q4 survey of CFOs in Hong Kong and Singapore shows

The 2020 Business Crisis – Feel the LUV

We surveyed broad spectrum of Hong Kong CFOs about their expectations on the shape of the recovery post COVID-19 and optimism is in short supply; indeed only 9% see a V-shaped rebound or a quick return business at 2019 levels.

Petrina Yau

Petrina is an experienced marketing professional with an international exposure, having worked in various markets throughout Asia Pacific.
Petrina has 12 years’ experience in event management and marketing strategy. She is specialised in running lifestyle, beauty, and luxury projects, such as Chaumet, Louis Vuitton, Bulgari, Shiseido and other high-end brands. She was previously employed at the DFS, an LVMH company.
She is a graduate in Management (Marketing) from UMIST in the UK and holds a Masters in Human Resource Development from University of Manchester.

Petrina is fluent in both English and Chinese.

Oscar Veronese

Oscar develops, influences and executes business growth.
A senior Consultant in TMT and Data Analytics, Oscar’s experience spans General and Sales Management across a wide range of TMT/Entertainment companies globally, predominantly with an Asia Pacific focus.
Spanning over 20 years in Asia Pacific, now operating out the UK, his career includes senior regional roles in large Media companies such as Viacom, and Time Inc, as well as smaller entrepreneurial, regional start-ups, at the nexus of Media Technology. These include i-POP Networks/Internetq, mobile marketing specialist whose operations embraced traditional mobile marketing, music content rights and aggregation services, and an App advertising platform branded Minimob.

Oscar’s consultancy projects have included Marcoms Audit and Advisory Review to HK based Regional Cable TV & Satellite Association, CASBAA (now AVIA), and Marketing / GTM Business Advisory in the TMT Sector to TrustSphere, a pioneer in Organisational Network Analytics. His current engagements include companies working in the Touchless, Ad Tech, Cyber Security and Recruitment technology fields.
Oscar was educated in the UK at KCS Wimbledon and CDT London.

Business Crisis Survey

Responses to the survey are confidential and will not be disclosed. Only aggregated data will be published.

Shin Yng Lee

Shin is an experienced senior finance professional with an international exposure, having worked in various markets throughout Asia.
In her career, she has led numerous Finance transformation projects which include ERP implementation, streamlining of finance processes to drive improved efficiency and costs’ optimisation and setting up of shared service teams/COE teams.
She business partners with the stakeholders in the organization to drive growth in both financial topline and bottomline, both organically or inorganically.
Shin was previously Asia Pacific CFO for Viacom and is currently the SVP Finance for AEG Asia
She is an Accountancy graduate from Nanyang Technological University (Singapore) and is a chartered accountant, Singapore.
Shin is fluent in both English and Chinese.

Stephanie Yang

Stephanie worked for Haymarket Media Group for three years, initially as Client Relations Executive responsible for audience acquisition for conferences and awards across FinanceAsia, CorporateTreasurer and AsianInvestor. After that, she was promoted to be Business Development Manager for CorporateTreasurer, a quota-carrying role, selling to transaction and corporate banking, as well as to fintechs, and asset managers. The role had a special focus on Greater China, and she developed good communication skills and became a conscientious sales professional.

Stephanie is fully motivated to be a partner with clients and to find them solutions that empower their business, achieve their goals and solve their challenges.

She arrived in Hong Kong, to study for her masters at City University of Hong Kong, after graduating from Wuhan University of Science and Technology, and gaining two years’ experience working for an SOE in Wuhan.

Ruby Tan

A vibrant, energetic professional in the business community, Ruby has had diverse experience in various industries including manufacturing, finance and corporate education. In the process, she has developed a wide network of associates and contacts.
Ruby currently assumes a corporate leadership role in a tech-focused Singapore-based firm, where she designs and leads change culture and heads the communications team. An advocate for nurturing and empowering people, Ruby sees herself as a “bridge builder” and actively engages with employees to identify various pain points and works with the management to develop and design suitable frameworks and solutions that help accomplish the organisation’s objectives sustainably.
She is an Economics major from the University of Queensland, Australia, and is an MBA graduate from the Quantic School of Business and Technology.

Contract CFO

4-month contract for a music equipment manufacturing business with factories in Southern China in an operational role leading several teams in the group finance function: consolidation, FP&A and treasury. Special project was to work with logistics management to clear internal audit report points and implement an action plan, thereby preparing the company for a potential stock market listing.

China Market Exit

A non-domiciled business, operating in China via a nominee company desired to exit the arrangement as the business had become toxic. Despite professional advice steering the business towards a voluntary liquidation which would have crystalised significant tax liabilities, a negotiation was conducted with the nominee partners which enabled the company simply walk away without liabilities, costs or professional fees.