What we are

Specialist advisor and execution partner for businesses on a growth path in Asia

Who we are and how we work

We have over 100 years of combined advisory and operating experience in Asia.
We have a deep network of contacts in the media, technology and creative industries.
We are supported by associates with a proven track record of knowing where to find insightful research data
Trinity Bridge Asia works with a network of collaborators who bring their skills in specialist areas to support and supplement the core team

We have the right solutions

Services done right will have a measurable impact on your business. Help us understand you and your business needs so that we can accelerate your growth plan in Asia.

Strategy 

We provide a full range of strategy related services including researching and sizing of addressable markets, all aspects of business strategy formulation as well as detailed business planning and operating design.

Execution

We provide a full service of corporate development and deal execution services including valuation, fund raising and sale of businesses, operational design, identification of partners, and targets for acquisition or investment.

Support

We help businesses to be more effective and efficient. We provide CFO and management services, transform C-Suite reporting and match business needs to outsourced service providers.

Strategy

Market Research
We use a combination of quantitative, qualitative and desk top research to identify the key factors driving and constraining growth in the Asian market, to give context to strategy formulation and business planning.

Formulating Strategy
In a collaborative manner with key stakeholders, e formulate strategies that are multi-dimensional and provide a framework for practical and achievable actions to achieve the business ambitions, objectives and goals.

Business Planning
We produce actionable tactical plans that give our clients a roadmap to exploit growth opportunities in Asia and to deliver on their strategic objectives. Quantitative or SMART targets are important to this process.

Execution

Operating Design
We advise on operating structures, hierarchies and business locations, providing prioritised options to ‘right size’ organisations

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Deal Advisory
We provide our clients with a full range of corporate finance support from deal origination to execution for fund raising, disposal and acquisitions across Asia.

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Identifying Partners
We leverage our years of doing business in Asia and leverage our extensive network to identify the people and partners that can help organisations achieve their potential.

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Support

Governance
We design governance structures and practices that are tailored to the needs of the stakeholders and taking into account the stage of development of the organisation. We provide INED support.

Interim Management
We provide CFO and general management services. We recommend partners and locations for business functions that may be developed using third parties.

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Enterprise Reporting
We align the information needs of the C-suite executive to management reporting and implement nimble and collaborative solutions to enable that.

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Project Examples

Strategic Review, Turnaround and Disposal

This multi-phase, multi-year project was completed for a large multi-national financial technology and data company. It involved a strategic review of the MNC’s Hong Kong subsidiary, development of of turnaround plan and the sale of that business to a competitor in Malaysian. This generated significant once-off value as well as a long term distribution agreement with buyer

Research and Marketing

Over a five year period we undertook in-depth annual research for this large, international corporate services client on the factors driving and constraining the off-shore incorporations market with specific reference to China. The product of the research became the centre-piece of this clients annual marketing plan including the provision of client events, webinars and public relations collateral.

Fund Raise

Based in Hong Kong, Asia’s leading independent business intelligence provider raised significant additional expansion capital from a leading Chinese growth capital private equity firm. Our key tasks included – preparation of marketing materials and the information memorandum; target identification and qualification; deal structuring and negotiations. The valuation agreed represented a significant premium for the existing shareholders.

China Market Strategy

Developed a coherent and practical growth strategy for a foreign media company in China. The project involved market research and business analysis, growth strategy formulation and evaluation, investment justification and business case modeling and execution plan. The resulting strategy received the full endorsement of the Group CEO and Shareholder

Board Strategy Workshop

Facilitated a two day workshop for the Board and senior management team of a large pay TV platform that provides services across a divers region. The key aspect was to deliver consensus amongst the various stakeholders around strategic direction and next steps

Strategic Advisory

Advised a UK based technology company focussed on the distribution of its interactive content as it deliberated expanding its services into South East Asia. The project included identification and evaluation of potential partners as well as strategic direction.

Offshoring

A media company facing significant seasonal fluctuations in revenue needed to align its cost model by shifting the cost of non-core functions from fixed to more variable. This was achieved by identifying offshore partners for digital development, database building, delegate registration and telesales. The outcome was a reduction in costs for these activities between 25% and 50% and a reduced requirement for office space in Hong Kong.

Enterprise Reporting

A company with 8 country finance departments was looking to improve management information flow, reduce costs and cut the time taken for the month end close. A change in ERP system was decided and this was implemented hand-in-glove with an overhaul of all finance processes. The outcome was the removal of 3 mainframe machines, rented at US$1m per annum, and the automation of the month end, leading to a reduction in headcount from 143 to 97 despite an increase to 10 country finance teams.

China Market Entry

A technology company looking to enter China and exploit first-mover advantage, required a deep study and long-term outlook of the market to assess whether to change business model. The solution involved a 7-year projection of assets under management in the market based on changing market regulations and growth trends. The outcome was a shift to a platform licensing model.

China Market Exit

A non-domiciled business, operating in China via a nominee company desired to exit the arrangement as the business had become toxic. Despite professional advice steering the business towards a voluntary liquidation which would have crystalised significant tax liabilities, a negotiation was conducted with the nominee partners which enabled the company simply walk away without liabilities, costs or professional fees.

Contract CFO

4-month contract for a music equipment manufacturing business with factories in Southern China in an operational role leading several teams in the group finance function: consolidation, FP&A and treasury. Special project was to work with logistics management to clear internal audit report points and implement an action plan, thereby preparing the company for a potential stock market listing.

C-Suite Themes

Board Strategy: Asking the right questions and facilitating meaningful discussions

Much has been spoken of the disruption that the pandemic has caused to businesses in terms of falling demand, disintermediation, disrupted supply chains […]

Introduction to Government Funds

Navigating the HKSAR Government Funding Schemes for Businesses In a conversation with Jewell Hui, Senior Consultant at J&K Consulting, Rob Agnew finds out […]

The pain of forecasting and how to make it easier

It’s a common misconception that, for corporates, forecasting is a relatively straightforward task that is handled by the finance department. As our Q4 survey of CFOs in Hong Kong and Singapore shows

Benchmark Your Bank

Of the many commercial relationships which fall under the purview of the CFO, the banking relationship is of paramount importance. It is not […]

Getting Ready for the next Fund Raise

You would expect that funding and the adequacy thereof would be front of mind for entrepreneurs, especially those of start-up and early-stage businesses. […]

Market Entry Strategies

What is the best way to enter markets in Asia? It is a question that we, at Trinity Bridge Asia, are often asked. […]

Partners

Associates & Collaborators

Lisa Tsang

Lisa has 15 years’ experience as a research and analyst in information technology and market research. She has work on a number of projects for Thomson Reuters, Dow Jones and others in the media space. She was previously employed at the BBC and UBS.

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Lisa Tsang
Christopher Chu

Christopher arrived in Hong Kong in 2007 after brief stints in Beijing and London. Originally from the United States, Christopher began his career working for the Walt Disney Company’s International Labour Standards Group in Los Angeles

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Christopher Chu
Shin Yng Lee

Shin is an experienced senior finance professional with an international exposure, having worked in various markets throughout Asia.

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Shin Yng Lee
Poe Aye

Poe has 10 years’ experience in digital marketing and media and is the founder of Kickoff Marketing, which delivers B2B lead generation and community building for clients. Using a variety of digital channels

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Poe Aye
Petrina Yau

Petrina has 12 years’ experience in event management and marketing strategy. She is specialised in running lifestyle, beauty, and luxury projects, such as Chaumet, Louis Vuitton, Bulgari, Shiseido and other high-end brands. She was previously employed at the DFS, an LVMH company.

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Petrina Yau
Ruby Tan

A vibrant, energetic professional in the business community, Ruby has had diverse experience in various industries including manufacturing, finance and corporate education. In the process, she has developed a wide network of associates and contacts.

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Ruby Tan
Oscar Veronese

Oscar develops, influences and executes business growth.
A senior Consultant in TMT and Data Analytics, Oscar’s experience spans General and Sales Management across a wide range of TMT/Entertainment companies globally, predominantly with an Asia Pacific focus.

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Oscar Veronese
Lara Wang

Lara leads high-impact digital and data-enabled transformation for financial services industries in China. Over the past decade, she has worked on hundreds of consulting engagements with advanced analytics, change management and innovative programmes in Mainland China.

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Lara Wang

Launch and First Anniversary Party, October 2021

Contact

OUR LOCATIONS

Hong Kong
Unit #1002 The Workstation, 43 Lyndhurst Terrace, Central
Philippines
Unit 1 & 2, Venus Street, Puentebella, Bacolod, Negros Occidental
Shanghai
上海市宝山区走马塘路1228弄保利熙悦23号902室
Rm 902, 23 Bao Li Xi Yue, Ln 1228, Zou Ma Tang Rd, Baoshan

OUR PHONE

+852 8191 7606